Faisal Ali Malik graduated from LUMS with a degree in Data Science — trained to see patterns, solve problems, and build systems. But somewhere between the spreadsheets and strategy sessions, he had a different kind of idea. One that smelled a lot better than a laptop screen.

He noticed something that the data confirmed too: Pakistan had a growing appetite for premium home fragrance, but very few local brands doing it beautifully. Most quality candles were imported, expensive, and disconnected from the warmth and richness of Pakistani culture — the oud, the rose, the amber, the chai-soaked evenings.

So he started pouring. Literally. Testing waxes, blending scents, obsessing over burn times and fragrance throw. Every detail mattered. And Lukts was born — a brand that brings genuine luxury home fragrance, hand-poured right here in Pakistan, to every home that deserves it.

It was chosen deliberately — clean, distinctive, and international — to represent a brand with roots in Pakistan but ambitions that reach far beyond it. A name that feels premium everywhere, and is impossible to forget.